The second meaning of scaling up is then covered when growth in all aspects, leads to operation on a massive scale. All the parts of the business will have to grow simultaneously. Expanding, or scaling up just one of these won’t work. In order to do this, the child will have to scale up raw material (lemon, sugar, water, cups, etc.), increase production (get a few friends or family to help out), and increase advertising (put up pamphlets in the neighbourhood). If the child wants to sell more and expand the sales of lemonade, considering the word scaling ‘up’ would mean that the child will have to have more lemonade booths. To understand these two clearly, let’s take an example of a kid selling lemonade on the street.
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